A foundation of trust

Trust is a foundational aspect of IBM’s business. Today, in societies that are increasingly connected and sometimes wary of new technologies, maintaining trust has led IBM to focus on ethical technology development, on building privacy and security into our products and services, and on sharing our experience and expertise with the world. 

People expect all data, especially personal information, to be used responsibly and kept secure, and IBM agrees—so we take clear positions on data privacy, data security, and the positive effect regulations can have on our industry. Our products and services have powerful features to govern access to data, enabling IBM’s clients to be more proactive about their privacy practices and ready to comply with new regulations.

Trust is also essential to society’s acceptance of technologies such as AI, which are increasingly used to inform decisions that affect people’s lives. IBM is embedding ethical governance throughout our development work, and building software and systems that can help clients proceed responsibly. We also share IBM’s expertise with our industry, seek alliances to promote technology ethics, and oppose the use of IBM technology for any purpose inconsistent with our Principles of Trust and Transparency, including mass surveillance or racial profiling.

IBM’s culture of ethics and integrity defines how we do business and conduct all our relationships. All IBMers review the IBM Business Conduct Guidelines each year, and IBM requires its 15,000 suppliers to meet our ethical business standards—and to have management systems for social and environmental responsibilities—as part of their commercial relationship with IBM.

You can learn more about IBM’s commitments to security, privacy, ethical AI and more at the IBM Trust Center.

Headshot of Christina Montgomery

IBM will continue bringing the best of our technology and expertise to aid the pandemic recovery and other challenges. This work is guided by our AI Ethics Board and adheres to long-standing principles that have earned IBM the trust of society and our clients for over a century.

Christina Montgomery

Vice President and Chief Privacy Officer

Headshot of Christina Montgomery

IBM will continue bringing the best of our technology and expertise to aid the pandemic recovery and other challenges. This work is guided by our AI Ethics Board and adheres to long-standing principles that have earned IBM the trust of society and our clients for over a century.

Christina Montgomery

Vice President and Chief Privacy Officer

IBM AI Ethics Board

Mobile interface showing the COVID-19 health pass app

IBM Digital Health Pass

IBM’s AI Ethics Board is a central, cross-disciplinary body that fosters a culture of ethical, responsible and trustworthy AI and other technologies throughout IBM. It supports a centralized governance, review and decision-making process for our tech ethics policies, practices, communications, research, products and services.

For example, the board was consulted from the earliest conceptual stages of the IBM Digital Health Pass, developed to assist pandemic recovery. Generic “vaccine passports” could result in privacy concerns or inequitable access, so IBM’s solution was designed to share personal information only after individual consent and to enable everyone to benefit. Our board engaged in the development stages, with reviews continuing as the solution is deployed.

Mobile interface showing the COVID-19 health pass app

IBM Digital Health Pass